Using color theory and color psychology, artists use their skills in each scene to reflect a different mood based on the movie and its artistic style. MoodĬolor palettes are an amazing visual tool that the artists in the art department get to work with. But either way, their job is about setting up a pleasing aesthetic to view throughout the movie. They may even accomplish this through CGI animation. So if there’s a scene that needs a particular lift, the art director can focus their teams’ attention on the right ideas and design. There’s nothing worse than being bored at the movies. But an art director is more focused on what’s interesting to look at on video. Sure, people like to look at pretty things, especially on video. So, while details in costumes and props are important, the art director will head the entire job, blueprint and all. And this helps the project explore and ultimately center its artistic skills around a singular idea.Īn art director is, first and foremost, responsible for thinking holistically. Set designers will often work with directors on the overall concept, sometimes concepts, for the film. But what are the core elements that guide art direction and production design regardless of their respective companies? Concept See Related: What is Sound Editing in Film? Core elements of art direction & production designĪrt directors exist beyond the film industry and crop up in advertising, television, and graphic design. But first, let’s take a look at why art direction is so important in the first place. If you’re asking yourself these questions and are interested in a career in art direction, then you’ve come to the right place. So what does an art director actually do? And what does it take to become an art director? Who doesn’t love going to the movies for the sake of being immersed in an entirely different world? Either way, you have an art director to thank for both of these film experiences.Īnd let’s be honest. Other times, the visual style of a film is a massive undertaking you can’t help but praise. When we go to the movies, we’ve learned to really only pay attention to the celebrity stars and directors.īut what about the art directors that made all of the visual aspects of the film come alive? Sometimes, the visual effects made are so seamless, you might not even notice them. You might not know it, but art directors are one of the strongest backbones of any production.
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